I recently posted a few picture from my first experience at Pizzelle’s Confections (remember?)… then I went back…. then I went back again…. and produced a news story on the shop! (excuse to eat chocolate? never!)
Here is my story:
A brand new chocolate shop is making the Huntsville community a little bit sweeter with their beautiful hand-made truffles. Pizzelle’s Confections is located in the heart of Lowe Mill Arts and Entertainment.
It’s the place where high-end El Rey Chocolate disk are melted and mixed with local ingredients to create beautiful pieces of edible art.
Like the “Pump Up the Jam” truffle that looks like a something from a jewelry shop. That truffle is made with this is local fig jam and port wine. The “I Do Declare” features local Belle Chevre goat cheese and local honey. The “Depth Charge” is infused with local stout beer from Blue Pants Brewery.
Willy Wonka rains supreme over the shop. Michelle Novosel and her sister, Caitlin Lyon, are the joint owners of Pizzelle’s. They jokingly call Wonka their patron saint of chocolate.
“We love being in this community and bringing something new to this community. I’m so happy that this (dream) has become a reality now,” said Novosel, who has dreamed of owning a chocolate shop since she was a child.
When I met Novosel she was putting the final touches on her chocolates before opening the doors to her patrons. Each unique truffle takes up to three days to make.
“Everything is hand painted and small batch. So you are going to see chocolate that is just really fun and shinny,” Novosel said.
Novosel hand paints polycarbonate molds with edible glitters, colored coco-butters and white chocolate. Some are splatter painted, some are airbrush and others are simply sprinkled with a delicate topping. No two chocolates are exactly alike.
The trick to the beautiful sheen in a Pizzelle’s truffle is Novosel’s secret tempering process.
Novosel studied the art of chocolate making at The Art Institute of Tennessee- Nashville and Ecole Chocolat, a chocolate school in Vancouver. Her extensive chocolate training is where Novosel developed her flair for unique and experimental taste combinations.
Don’t be surprised if you find bite into chocolate with a little heat! For instance, the “South by Southeast” truffle it is made with chipotle caramel, and the “El Machete” is infused with cayenne peppers.
“We try to have something for everybody,” said Novosel.
While Pizzelle’s is known for their chocolates, you’ll also find two other unique staples inside: homemade marshmallows and caramels.
The marshmallows come in an array of flavors, including; chocolate, cinnamon, coffee and lavender.
Novosel recommends first timers try a lavender flavored marshmallow inside a cup of rich drinking chocolate. Pair that with a box of four unique truffles, and you’ll be a Pizzelle’s professional.
“We like to think of Pizzelle’s as an affordable luxury. People can come in and not break the bank, but still feel like they are getting something really special,” Novosel said.
Pizzelle’s is open Wednesday – Saturday from 12pm – 6pm.
They are located at Lowe Mill Arts and Entertainment by the fish pond.
2211 Seminole Drive Southwest
Huntsville, Al 35805
Pizzelle’s grand opening is set for September 14, 2013. That comes just in time for International Chocolate Day!